ACDC — not my usual cuppa when it comes to music — caught my attention this week with the world’s first music video in the Excel format. Yup, Excel — as in the app that comes with Microsoft Office.
What this is, is an animated Excel spreadsheet with footage of the band performing. Dude!
It was made for “corporate drones,” as Gizmodo put it, “as spreadsheets navigate office firewalls with ease!“.
The Excel vid was done by a couple of guys at Sony BMG London to promote the band’s new album, Black Ice, which is being distributed exclusively on CD. That’s right. The same guys who rocked the Excel music video are shunning digital download stores.
It’s a risky move now that the number one music retailer in the States is Apple’s iTunes Store. But the album’s already gone #1 in 29 countries, including the US, UK and Germany (I needed a third thrown in there).
Kinda suits their audience tho. I’d bet good money that there’re a decent few in the band’s fan base who’d like to fight the move to digital downloads. So this might’ve been a smart marketing move on their part. Give the fans a cause over which to get up in arms.
Anyway, here’s the video on YouTube. If you’d like to download the full version you can get it here, off the band’s website.